To enable your site to
generate personalized marketing content, the following steps must be
performed:
- Open the Configuration Manager.
- Enable the Rule Server using the RuleServices node under Instances in the Configuration Manager
- Ensure that the MarketingCenterInfrastructure and the RulesSystem components are enabled in the Configuration Manager.
- Register your campaign assets (e-Marketing Spots and ad copy) in the database.
- Create e-Marketing Spots on the JavaServer Pages files for your store.
- Create customer profiles and campaigns.