Use this list to view all defined campaign initiatives. It enables you to create new campaign initiatives and delete existing initiatives. Existing initiatives are displayed in a table with the following information:
- Name
- The name of the campaign initiative.
- Description
- The description of the campaign initiative as specified during creation.
- Campaign
- The campaign that the initiative is associated with. If the initiative is not associated with a campaign, this will be blank.
- Status
- The status of the campaign. This can be either Active or Suspended.
- New
- Click this button to create a new campaign initiative for the current campaign.
- Change
- Click this button to update the selected campaign initiative.
- Summary
- Click this button to view a summary of the campaign initiative.
- Duplicate
- Click this button to create a new campaign initiative based on the selected initiative.
- Resume
- Click this button to enable a suspended campaign initiative.
- Suspend
- Click this button to temporarily disable the campaign initiative.
- Statistics
- Click this button to view statistics about the selected campaign initiative.
- Delete
- Click this button to delete the selected campaign initiative.