Learning objectives
Learn how to use WebSphere Commerce Accelerator
Prerequisite skills
The Marketing Manager understands marketing strategies and how to use a Web browser.
Getting started
The tasks that an Marketing Manager can perform are listed below each link leads to a general information about the tasks.
Marketing
- List, create, change, delete, and
duplicate customer profiles
- View a summary of each profile
- Manage campaigns:
- List, create, change, and delete campaigns
- List, create, change, and delete campaign initiatives
- View campaign initiative statistics
- Manage e-Marketing Spots
- Create, change, and delete e-Marketing Spots
- Schedule campaign initiatives on e-Marketing Spots
- Deliver promotions using e-mail
- Create, change, delete awareness ads
- View a summary of each awareness ad
Merchandise
- List, create, and delete order promotions
- View catalog entries, catalog entry types (such as products, SKUs, bundles and kits), and merchandising associations (such as up-sells or cross-sells)
Operations
Store
- Request and view business intelligence reports, such as account and contract management, marketing, and sales reports. Many of the business reports are generated by WebSphere Commerce Analyzer.
- Request and view operational reports, such as inventory management, order management, and fulfillment reports; or traffic and sales performance. These reports are generated in real time from your operational database.
Participate in asynchronous collaborative business discussions in the form of workspaces using Lotus QuickPlace
You may also want to read: IBM WebSphere Commerce Fundamentals