Campaigns serve to organize your marketing efforts. Campaigns are typically created by either a Marketing Manager, or by a merchant. They are often associated with a certain set of objectives. For instance, a "Back to School" campaign may have an objective of increasing sales of children's clothes during the campaign.
Within WebSphere Commerce, campaigns contain any number of campaign initiatives, which define a condition. The campaign initiatives generate targeted content for the customers, when the defined condition is evaluated to be true. The result is that a campaign is the high-level marketing element that organizes the initiatives.
Campaigns are created using the Campaign wizard in the WebSphere Commerce Accelerator.