Merchandising associations

Merchandising associations suggest combinations of different catalog entries for promotional purposes. These associations model desired relationships between merchandise. As product recommendation strategies to increase store sales, merchandising associations define relationships between selected catalog entries. In addition to promotional associations such as cross-selling, up-selling, and suggested accessories, key words highlight extra semantic information of merchandising relationships, such as requires, temp, none, and comes with.

Merchandising associations are composed of source catalog entries and target catalog entries. A source catalog entry is the merchandising association's point of origin: when you select a catalog entry defined as the source, you will be able to view the defined relationships. A target catalog entry is the promotional catalog entry at the end of the merchandising association.

You can create one of the following types of merchandising associations: