A customer profile incorporates registration information, demographics, address information, customer culture, purchase history, and other miscellaneous attributes which define a dynamic group of customers or accounts. Customer profiles serve as targets for advertising, promotions, suggestive selling, and discounts. You must create customer profiles before creating campaigns.
Profiles are considered dynamic because customers belong to them based on their personal data, and purchase history, both of which may change. For example, you might create profiles based on a customer's registration status. If you create a profile that requires customers to be registered to qualify, an unregistered customer will be excluded. If that same customer registers at a later date, they would then become a member of that target profile, and would continue to be a member until the profile is deleted.
Customer profiles also support static criteria. You can explicitly include or exclude particular customers or accounts, which overrides any defined dynamic criteria. In this way for example, you can include a customer in a profile that they would otherwise not match, or exclude an account from a profile that it would otherwise match.
Customer profiles are created and edited using the Customer Profile notebook in the WebSphere Commerce Accelerator.