Campaign Initiative - General Definition

Use this page to name and describe the campaign initiative.

Campaign initiative name
(Required) Enter the name of the campaign initiative in this field.
Initiative classification
Select the intended usage of the initiative. You must select one of the following: General, Up-sell, Cross-sell, Discount or Coupon. This classification provides additional reporting methods.
Description
Enter a meaningful description of the campaign initiative in this field. This description will appear in the Campaign Initiative List window.
Campaign
Select the campaign to which the initiative should be assigned. The list box contains with all of the defined campaigns. Optionally, you can select No campaign to create an initiative that is not associated with a campaign.