Use this list to view the statistics for a campaign initiative. Statistics for existing initiatives are displayed in a table with the following information:
- e-Marketing Spot
- The name of the e-Marketing Spot as stored in the database.
- Visits
- The number of times the e-Marketing Spot has been displayed.
- Clicks
- The number of times the e-Marketing Spot has been clicked.
- Click ratio (%)
- The percentage of times that an e-Marketing Spot is clicked compared to the total times that it has been displayed.