WebSphere Commerce Analyzer is an optional application included with WebSphere Commerce. If installed, it provides a robust business intelligence solution designed to analyze and report on the activities of your customers.
The Commerce Analyzer reports, accessible from the WebSphere Commerce Accelerator, demonstrate comparable success rates of your marketing campaigns, as well as demographic distributions of your customers. These reports provide feedback that can be used to evaluate recent campaigns and to initiate change for upcoming campaigns. The reports are presented according to the context from which they are requested. For example, if you are looking at the list of defined campaigns when you click the Reports button, you will see a list of the reports that are relevant for campaigns. The available contexts include the following:
WebSphere Commerce Analyzer automatically extracts data from the production database, on a regular basis, where it then processes logs and numerous database records to compile reports based on customer traffic and site usage. The data extraction schedule is fully configurable. A typical schedule would be to run the data extraction process on a daily basis in order to minimize the amount of data that is extracted during each run. WebSphere Commerce Analyzer is typically located on a remote dedicated machine to reduce any performance effects on the production machine.
For more information about WebSphere Commerce Analyzer, refer to the WebSphere Commerce Analyzer Advanced Edition Installation and Configuration Guide.