In the WebSphere Commerce system each user is assigned to one or more user roles. The roles vary depending on the business model; there are three models:
- Consumer direct
- A store that sells products directly to consumers.
- B2B direct
- Transactions occur between buyers, suppliers, manufacturers, resellers, distributors, and trading partners.
- value chain
- Value chains support transactions involving multiple enterprises or parties. Products, goods, services, or information are delivered through the parties of the value chain from producers to end users. A value chain also has relationship and administrative aspects, that is, you can manage the relationship of the partners or enterprises in your value chain, as well as offer some administrative services to those parties.
For more information about business models see, Business models supported by WebSphere Commerce.
To learn to use WebSphere Commerce, first select the appropriate business model, then select your role.
Consumer direct
B2B direct
value chain
There are several different supply and value chain variations, for more information about each model and the tasks performed by each role within the model, select a topic from this list: