Campaign Initiative - Defining displayed dynamic content

Use this page to specify the dynamic content that should be displayed when the initiative's condition is evaluated as true. Depending on which initiative classification you selected, you will see the following fields:

Up-sell products based on the contents of the current page
Select this option to recommend products based on the current page.
Up-sell products based on the contents of the customer's shopping cart
Select this option to recommend products based on the contents of the customer's shopping cart.
Up-sell products based on the contents of the customer's purchase history
Select this option to recommend products based on the contents of the customer's purchase history.
Cross-sell products based on the contents of the current page
Select this option to recommend products based on the current page.
Cross-sell products based on the contents of the customer's shopping cart
Select this option to recommend products based on the contents of the customer's shopping cart.
Cross-sell products based on the contents of the customer's purchase history
Select this option to recommend products based on the contents of the customer's purchase history.