Campaign Initiative - Defining displayed dynamic content

Use this page to specify the dynamic content that should be displayed when the initiative's condition is evaluated as true.

Suggest specific product(s)
Select this radio button to specify products for suggestive selling techniques. If you select this button, the following option displays:
Selected product SKUs
Lists the currently selected SKUs of products that will be recommended to customers. To add SKUs to the list, click Find to open the Find Product window. If you have made an error, or no longer want to recommend a particular product, select the product and click Remove SKU(s).
Recommend category
Select this radio button to recommend a product category. If you select this button, the following options displays:
Category name
Enter the name of the category that you want to recommend, or click List to see a list of the defined categories for the store.
Show advertisements
Select this radio button to display awareness advertisements. If you select this button, the following options display, which identify the advertisements:
General advertisement
Selected ad copy
(Mandatory) Lists the selected ad copy.
Available ad copy
Lists the available ad copy.
Add
Click this button to add highlighted ad copy from the available list to the selected list.
Remove
Click this button to move highlighted ad copy from the selected list to the available list.
Summary
Click this button to open the Ad Copy Summary window.
Let the system suggest products based on automated clickstream analysis
Select this radio button to display product recommendations based on clickstream analysis. Before using this option, confirm with your system administrator that Macromedia's LikeMinds software is installed and configured.
Let the system suggest products based on one or more of these filters
Select this radio button to provide filters as a basis for dynamic suggestions. If you select this button, the following options display, which define the filters:
Category
Click List to view a list of the defined categories for the store. Select a target category from the list. Only products in the specified category will be considered for recommendation.
Product name keyword
Enter a keyword that will be compared to the product names. Only products that have names containing the keyword will be considered for recommendation.
SKUs beginning with
Enter a string to be used by the system for comparison. All products that have SKUs starting with the string will be recommended.
Inventory level
Use the list boxes and entry fields to specify either a value or a range to compare to the current inventory levels of products. Only products with inventory that matches the value, or is included in the range specified will be considered for recommendation.
Offer price
Use the list boxes and entry fields to specify either a value or a range to compare to the offer prices of products. Only products with offer prices that match the value, or are included in the range specified will be considered for recommendation. The search uses the default store currency. The current currency is displayed next to the label.
Available after date
Enter the date that the product becomes available for customers or click the calendar icon to launch a calendar tool to select the date. Only products that become available on or after the date specified will be considered for recommendation.

Note: Individually, these fields are all optional but you must enter data in at least one field to define a valid filter.