Marketing Event Monitor

The Marketing Event Monitor captures statistics generated by your marketing campaigns. The statistics provide insight into the relative success of your various campaigns and individual initiatives. They are also captured to show the effectiveness of your Product Advisor shopping metaphors. You can view a snapshot of the current statistics through the WebSphere Commerce Accelerator. The generated statistics also serve as a basis for additional business intelligence using the optional WebSphere Commerce Analyzer add-on product.

The Marketing Event Monitor collects statistics for the following: