This role provides significant input toward the development of the overall strategy for a marketing management
specialty area, such as strategy and planning, offering management, program management, and channel enablement. This
role also directs and implements marketing elements, such as offering, pricing and terms, distribution, fulfillment,
integrated marketing communications, and so forth. This role also makes recommendations to more senior professionals
and managers in the department or organization on assigned activities and related work as they affect the entire
marketing organization.
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