Time-to-Value (TTV) is the length of time it takes from a product being initiated until it considers
valuable to business.
Valuable can vary depending on who is the audience of this measurement.
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Business or marketing people consider product valuable when the product is on the market.
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Customers consider product valuable when the product is installed and used.
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Business sponsors consider product valuable when they gain profits.
Time-to-Vlue is equal to Time-to-Market when the date that product realizes its value is the date that product is on
the market Important to product with high market pressure
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