Reduce Time-to-Value

Relationships
Main Description

Time-to-Value (TTV) is the length of time it takes from a product being initiated until it considers valuable to business.

Valuable can vary depending on who is the audience of this measurement.

  • Business or marketing people consider product valuable when the product is on the market.
  • Customers consider product valuable when the product is installed and used.
  • Business sponsors consider product valuable when they gain profits.

Time-to-Vlue is equal to Time-to-Market when the date that product realizes its value is the date that product is on the market Important to product with high market pressure