This role provides significant input toward the development of the overall
strategy for a marketing management specialty area, such as strategy and planning,
offering management, program management, and channel enablement. This role also
directs and implements marketing elements, such as offering, pricing and terms,
distribution, fulfillment, integrated marketing communications, and so forth.
This role also makes recommendations to more senior professionals and managers
in the department or organization on assigned activities and related work as
they affect the entire marketing organization. |