Ideas |
This module is a repository for ideas, in which
you can add, investigate, and analyze ideas. An idea that is approved
becomes either a product proposal or a business need. |
Products |
This module contains the entire product portfolio,
from all new product proposals to all retired products. A product
can be a service or a physical entity that is offered to a market
to fulfill a request. The Products module supports the use of high
level and detailed level business cases and retirement plans. It contains
all competitor products in a separate folder so that you can compare
your products with their competitors. |
Portfolios |
A portfolio is a group of products. You can
use this module to organize products. This module is linked to the
Products module. |
Market Plans |
The module is a repository for the documents
about the actions that are necessary to achieve a specified marketing
objective. Market plans might cover a product, a market, or a project
and can cover a single year or several years, such as a five year
plan. A market plan can be part of an overall business plan. A well-defined
marketing strategy is the basis of a market plan. |
Customers |
This module contains information about the people
who buy the product. You can create login accounts for your customers.
Customers can be referred as external stakeholders; in that case,
a separate role must be created. In the product portfolio management
workspace, the customer can be an individual, an organization, or
a retailer, depending on the type of products. You can also use the
workspace to differentiate customers as either active or prospective.
When prospective customers become customers or decide not to be customers,
they are linked to Win/Loss reports. |
Competitors |
In this module, you can store and analyze information
about the competitors for your product. You can add competitor products
to the Products module so that you can capture competitive intelligence
at the product and company levels. You can compare your products to
competitor products so that you can analyze their strengths and see
the value that they provide to particular markets. |
Win/Loss Reports |
You can use this module to analyze and identify
the reasons why a prospective customer was or was not persuaded to
buy a product. Product managers can use this information to improve
marketing, development, and sales efforts and to better meet the needs
of potential customers. |
Projects |
A project is created to support the implementation
or retirement process of a product. For example, you might create
a schedule for different tasks to be performed and with which you
record costs like working hours. Each project has a plan to use resources
that is based on the content and completion duration. The content
is specified in one or several business needs. |
Business Needs |
This module contains the requests for enhancements
to existing products in the portfolio. Typically, product managers
prioritize business needs and plan to implement them in a project
that is related to the product. |
Criteria |
This module contains the criteria that is used
to prioritize and visualize elements. The Criteria module also contains
the targeted geographical markets and the list of strategic objectives. |
Checkpoints |
This module is used for administrative purposes.
It contains the checkpoints against which you review elements. You
can use this module to review a project to make sure that all deliverable
are ready before the project completion is approved. |
Images |
This module is used for administrative purposes.
It contains the images that are used in the workspace. |
Use Cases |
This module contains the user scenarios and
information about how they can be implemented in the workspace. Administrators
can use this module to understand how use cases are related to parts
of the configuration such as process workflow, attributes, roles,
and views. |
Supporting Module |
This module is hidden. By default, it contains
an element and internal rate. The value of the Float attribute is
used to calculate Net Present Value in the Products module. |
Market Shares |
This module supports the information about market
share in the Products module. |
Market Sizes |
This module supports the information about market
size in the Products module. |