Unica is an IBM product that provides innovative marketing
solutions that turn customer passion for marketing into business success.
It provides a family of product that covers customer analyze, runtime
decisioning and execution, the whole marketing lifecycle.
BTT is an IBM product for financials front office solutions,
for example, internet banking and teller banking. To leverage Unica
features and enable marketing success on BTT based financial solutions,
BTT provides following 2 components that provide customer analysis
and runtime decision services.
- BTT Page Tag for Unica Netinsight, to help customer capture user
behavior data for analyze
- BTT Unica Interact service, to help customer uses runtime marketing
from Unica Interact. Please refer following chapters for details explanation
and technical details.