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IBM Launches New Era in Developer Relations
Las Vegas, NV -- August 15, 2000 -- Setting new standards in support of application developers, IBM today announced new programs creating the broadest, deepest range of services available to help developers bring software products to market faster and with less risk, to meet the exploding demands of e-business. Developers of all kinds, including independent software vendors (ISVs), application service providers (ASPs), and "Internet generation" entrepreneurs (NetGens) will benefit from these new enriched features. IBM unveiled them at its largest ever event for software developers, "Solutions, the IBM Technical Developer Conference," which opened here today. "IBM has the most complete developer support in the industry," said Bob Timpson, General Manager, IBM Developer Relations. "We address every part of the business equation. These expanded developer programs reflect our increasing commitment to provide developers with the tools, resources and partner support they need to succeed in a rapidly expanding e-business marketplace." IBM now spends more than $600 million on its comprehensive worldwide developer program. IBM has a range of offerings covering the four primary needs of developers: porting/enablement, education/communication, technical support, and go-to-market. Highlights of the IBM conference announcements include: IBM Products and Offerings News***international content on IBM developerWorks* ***See press kit for details IBM PartnerWorld for Developers NewsIBM PartnerWorld for DevelopersAlliances/Go-to-MarketSeveral new go-to-market programs are available through IBM PartnerWorld for Developers.As part of the company's aggressive go-to-market effort, IBM has signed strategic alliance agreements with more than 30 leading developers targeting specific industries or solution areas, including prominent names such as Siebel Systems, i2, Ariba, Vignette and PeopleSoft within the past year. Other companies with leading marketshare and customer satisfaction such as Geac, Mercury Scheduling and BackWeb have also signed these detailed agreements with IBM. Under these terms, developers gain the competitive advantage of IBM's global reach, marketing resources and customer base. Meanwhile, developers build applications on IBM's industry-leading middleware and hardware to assemble the most powerful, and widely implementable, customer solutions that generate real revenue growth for both partners. Negotiations are ongoing with additional partners and new alliances will be announced shortly. IBM has extensive sales and marketing teams and channels worldwide, now being linked with leading business partner offerings. New marketing resources include Internet-based tools and educational offerings designed to help members create marketing plans, improve lead generation, and learn to sell IBM solutions through specific channels. Enablement/PortingIBM provides extensive resources, including:Technical SupportIBM's Industry-leading technical support programs include:Developer Toolbox is now available to all 50,000 members of PartnerWorld for Developers. The new service is a worldwide, multilevel subscription program offering with streamlined access to IBM e-business tools, Java tools, software servers, information and technology via the Web. The Software and Services Option will include discounts for developers through IBM Software Mall; market research, marketing collateral templates, articles, and planning guides; conferencing services; and integration starter kits for e-busines and the IBM Developer ToolBox* Enterprise CD subscription. In addition, Advanced and Premier members can choose Value Packages that include enterprise-level, unlimited technical support for IBM middleware; priority Solution Partnership Center enablements and consulting; deep hardware and software discounts, and a variety of other resources. Pricing as well as details on how developers can earn these Value Offerings will be announced this fall. Communications/EducationIn this area, IBM has created highly rated learning programs and popular Web portals:developerWorks and alphaWorksdeveloperWorks (www.ibm.com/developerWorks), IBM's free online collection of content and resources, assists software developers who want to build better software by using open standards. developerWorks is one of the most comprehensive online sources for tools, tips and tutorials on Linux, Java, XML and more, harnessing information from across the industry. Startup Resources is developerWorks' newest section designed to help technical entrepreneurs kick start their businesses with content, products and services. With more than one million registered users viewing over 6 million pages per month, developerWorks' has quickly grown into one of the most popular developer sites on the Web.alphaWorks (www.alphaWorks.ibm.com), part of developerWorks, speeds IBM emerging technology into the marketplace. IBM's alphaWorks is responding to requests by its early-adopter developer community by creating a new Web-based, self-service licensing model. alphaWorks will allow virtually any individual or business -- Internet generation developers, startups and corporations -- to purchase commercial licenses for emerging research technologies from IBM for prices starting at just $1,000. Six alpha technologies are currently available for licensing and more than 40 more are expected in the near future. Technologies that become part of an IBM product will have technical support while pre-product technologies will be licensed "as is." About IBM Developer RelationsSoftware developers receive support through PartnerWorld for Developers (www.developer.ibm.com) - a worldwide program designed to help them reach broader markets, lower their costs of doing business, and take their products to market faster. It focuses on leading-edge technologies that enable developers to deliver complete e-business solutions to their customers.* Indicates trademark or registered trademark of IBM Corporation. ** Indicates trademark or registered trademark of respective companies. Back |