Forms of salutation
You choose whether to greet your customers more formally or whether you prefer a more relaxed style of address. The OpenEMM allows you to save your chosen form of address and to use it with your next mailing to greet customers. The system distinguishes between male and female recipients as well as those whose sex is unknown. For define a new form of address, proceed as follows:
1. | Click on the Recipients tab in the navigation bar, then on the Forms of salutation submenu. A list of defined forms of address is displayed. |
2. | To create a new entry, click on the New form of salutation tab. The OpenEMM opens an entry dialog with several input fields. |
Fig. 4.29: A form of salutation has three possible greetings: one for female recipients, one for male recipients and one for recipients whose gender is unknown.
3. | In the Description field, enter a meaningful name. In our example, it is Newsflash. |
4. | Enter your selected greetings into the fields under Salutation. The profile database stores each recipient together with his or her sex (GENDER field). Male recipients are assigned 0, female recipients have a gender of 1. Any recipients whose sex is unknown are assigned a gender of 2. There is one field per gender. For our example, we have selected the greetings Dear Mr. Smith, Dear Mrs. Smith and the neutral form of address Dear customer. When sending out the mailing, each e-mail is completed by a greeting, a title (if applicable) as well as the last name. |
5. | Once you have entered your texts, click on the Save button. The new entry is now displays in the Forms of salutation overview. The first column contains the ID for this form of address. The OpenEMM assigns this ID automatically. The ID is used to select a form of address (see chapter "Creating customized mailings"). |
Fig. 4.30: The new form of salutation is now ready for use.