Create a link in the HTML version
The trackable link is inserted directly into the text module. In other words, you can create individual links for each text module. Click on the Content tab for that mailing. Insert a tag with the following notation in the text directly into the HTML source code of your e-mail and note the lowercase writing of the HTML tag:
<a href=“ http://www.my-company.com/springseed.html">here</a>
In the example this would appear as follows:
Looking forward to banning your winter boots to the attic and doing some gardening? We can offer you all you need for a colorful garden. This week's special offer: spring flower seeds for your garden! Check it out <a href=“ http://www.my-company.com/springseed.html">here</a
Kind regards from your Seed Newsletter Service
An HTML tag written in this way enables you to tell whether the recipient is interested in spring flower seeds.
In technical terms, the following happens: When sending out the mailing, the OpenEMM replaces the link you have integrated by a reference. In your e-mail client, the link looks just like any other link, i.e. in a blue font and underlined. In the mail source text you will find an entry of the following type:
<a href=http://rdir.de?43124322>Link-Text</a>
Please note: In this manual, links to your redirect server are named http://rdir.de. This is an example and other forms such as http://news.company.org are possible. The decision about the name of redirect links has to be made during installation process. Please refer to your installation manual for further information.
The number refers to a unique ID in order to identify the person. The click is counted on the redirect server and forwarded by the recipient’s web browser to the actual web page on your server which recognizes the original address assigned to 43124322, i.e. http://www.my-company.com/springseed.html. Of course, OpenEMM registers the redirect process.