Statistics reports by email
You can regularly analyze the most important key indicators for your mailings without having to log in to OpenEMM. Simply have reports such as mailing statistics and mailing comparisons, which you already know from OpenEMM, be sent to you by email.
You can modify the format and contents of the reports to match your needs and thus have full control over the point in time, scope and representation of campaign-relevant information.
In the menu, select the Reports section. You will see a list of already-defined reports. You can select a report to edit or delete by means of the icons on the right-hand edge of each column. Please note that you are not here dealing with reports filled with data (these are sent to you via email) but with report definitions that you used to determine when the reports are to be created and what data they contain. You can create any number of reports.
To create a new report, switch to the New Report tab. In the upper part of the window you specify the name and the sending settings.
Fig. 5.19: Name and sending settings of a report
First give the report a Name and (optionally) a Description to be able to easily identify it later.
Select whether the report should be created immediately at the given times (Report active) or not (Report inactive).
Enter the email address of the recipient, a Subject and (optionally) a Description. You can enter multiple e-mail addresses, each separated by a comma.
Then select when the report is to be created and automatically sent. Click the corresponding box or select the day of the month and the time of day. The time is valid for every sending day that you have selected.
Alternatively, you can select a specific time after each mailing is sent.
Then select whether the report is to be created as a PDF or as a CSV file. In PDF format, the key indicators are prepared in clear tables and color graphics. CSV files can be post-processed, for example in a spreadsheet program.
Finally, specify the End Date. The report is no longer created after this date.
In the lower part of the window, you configure the exact contents of the report: What data, and for what mailings, are you interested in? You can here process three data areas separately:
• | Mailing-Comparison – clearly arranged comparison of the key indicators from two or more mailings |
• | Mailing-Statistics – comprehensive statistical data separated out for selected mailings |
• | Recipient-Statistics – information on the recipients of your mailings differentiated in time |
Select the desired area by means of the tab.
You can exclude an area completely from the report by removing the tick next to Activated (in the upper right-hand corner).
The illustration shows as example the configuration of the recipient statistics:
Fig. 5.20: Configuration of recipient statistics for a report
Under the Mailing-Comparison tab you determine:
• | Which of the last mailings you would like to compare, for example the last 2, 3, etc., |
• | Or the ones you would like to compare from a list of mailings. Use the arrow symbols to drag the desired mailings into the right-hand selection box. |
• | What target groups should be taken into account. Use the arrow symbols to drag the desired target groups into the right-hand selection box. |
• | What key indicators the report should contain. You can select all, or individual, key indicators by clicking the box. |
A comprehensive description of the statistics function for mailing (comparison) can be found in the "Comparing mailings" section.
Under the Mailing-Statistics tab you determine:
• | What mailings should be taken into account, for example the last one, the last three or five from a specific archive, or a specific mailing |
• | What mailing lists should be taken into account. Use the arrow symbols to drag the desired mailing lists into the right-hand selection box. You must here select at least one mailing list. |
• | What target groups should be taken into account. Use the arrow symbols to drag the desired target groups into the right-hand selection box. |
• | What key indicators the report should contain. You can select all, or individual, key indicators by clicking the box. |
A comprehensive description of the statistics function for mailing (individual) can be found in the "Mailing statistics" section.
Under the Recipient-Statistics tab you determine:
• | What period the report should cover (number of days or by date information) |
• | What mailing lists should be taken into account. Use the arrow symbols to drag the desired mailing lists into the right-hand selection box. |
• | What target groups should be taken into account. Use the arrow symbols to drag the desired target groups into the right-hand selection box. |
• | What key indicators the report should contain. You can select all, or individual, key indicators by clicking the box. |
A comprehensive description of the statistics function for recipients can be found in the "Recipient statistics" section.
Save the current report configuration with Save. Evaluate causes the report to be generated immediately and offered for download.
The following illustration shows an example of several possible elements from report in PDF format:
Fig. 5.21: Extract from a report