Building AGNITAS tags into trackable links
You can additionally extend the two AGNITAS tags agnDATE and agnALTER with a trackable link and thus personalize them. OpenEMM automatically ensures URL-conform representation of both parameters here.
In contrast to the AGNITAS tags that you can build into an HTML or text building block of a mailing at any point, there are several differences for AGNITAS tags for trackable links that primarily concern the notation: Firstly, you must paste the AGNITAS tags agnDATE and agnALTER into the trackable link. In addition, the AGNITAS tags for trackable links are not contained in square brackets, but start and finish with the command ##. The AGNITAS tag is placed directly behind this, however without the prefixed agn, but with its designation in capital letters. The following example should make this clear:
The AGNITAS tag agnDATE looks like this in a text or HTML building block of a mailing:
[agnDATE]
In a trackable link, the AGNITAS tag agnDATE is appended written as follows:
##DATE##
Apart from the different notation, the functionality of the AGNITAS tags is the same for trackable links as for HTML and text building blocks. For the agnDATE AGNITAS tag you can, for example, select the preset format via the type parameter and set language-specific displays such as the name of the month via the language parameter.
The AGNITAS tags agnDATE and agnALTER can be used anywhere in a trackable link, but must adhere to a certain format that differs from the format of the AGNITAS tags for HTML or text building blocks in the following ways:
• | There must be a colon between the AGNITAS tag and the parameters. |
• | Inverted commas become apostrophes. |
• | Individual parameters are separated by commas. |
The notation is illustrated through two examples:
• | http://www.agnitas.de/##DATE:type='2',language='de'## becomes http://www.agnitas.de/Mittwoch%2C+8.+Juni+2011. |
• | http://agnitas.de/##ALTER:column='BIRTHDAY'##years.html becomes http://www.agnitas.de/23years.html |
You can find all the details of the AGNITAS tags agnDATE and agnALTER in "Appendix A: AGNITAS-Tags".
Please note: Links containing AGNITAS Tags must be marked as trackable.