Automatic mailing - An example
The following example explains how the recipient – by clicking on a link – triggers a follow-up mailing. This basically works in a similar way to closed-loop marketing, with several special features. In our example, the recipient should be able to request additional information about cars by e-mail by clicking on a link.
1. | Create the follow-up mailing the recipient should receive after clicking on a link. |
2. | Define the action triggering the sending of the email and modifying the recipient profile. |
3. | Finally, create the basic mailing containing the trackable link for requesting further news. |
At first, steps seem to be exactly the wrong way round. The basic mailing, after all, reaches the recipient first. As far as the OpenEMM is concerned, however, this sequence does make sense. In order to be able to define trackable links for the basic mailing, the actions they are to trigger must have been defined first. And in order to be able to define a mailing, the system must know which additional (or follow-on) mailing it is to send with it.