Forms & Actions > Automatic mailing - An example > Creating a follow-up mailing

Creating a follow-up mailing

First, you will create the mailing that only customers who click on the required link will receive. This is not a normal mailing; it is a so-called action-based or action-based mailing. Proceed as follows:

1.In the navigation bar, click on the Mailings button, then on the sub-menu New Mailing. Entry boxes and drop-down lists are used in the same way as for a normal mailing. There is only one difference: the Mailing type. This is an Action-based mailing. It makes sense to select a mailing name starting with the word Event:, because then you will immediately know that this mailing has been triggered as a reaction to a mouse click on a link. To conclude your entries, click on the Save button.
2.Under the Content tab, insert the text for the mailing. All functions available for normal mailings (see chapter "Mailings - Sending out newsletters") are at your disposal, for instance file attachments or trackable links. In our example, the functions are not required.
3.Now click on the Send mailing tab. The contents area displays several links you can use to test your mailing. As soon as you are satisfied with your amendments, click on Activate. This causes the action-based mailing to “go live” and be used by an action.
Fig. 8.42: If the action-based mailing is ready, activate it by clicking on the Send mailing tab.

Fig. 8.42: If the action-based mailing is ready, activate it by clicking on the Send mailing tab.

Please note: When clicking on a mailing which has already been activated to see its details, you will notice that certain data may no longer be changed. They are the drop-down lists Mailing list, Target group and Mailing type. These disabled elements are greyed out by OpenEMM. An action-based mailing must be de-activated first before you can make any further changes. Open the Send mailing tab and click on the Deactivate link. You may now make any changes you want. Don’t forget to activate the mailing again once you have finished. This is done in the Send mailing tab.