Mailings - Sending out newsletters > Archives - Grouping mailings > Statistical evaluation

Statistical evaluation

The detailed view for a archive has a tab for statistical evaluation of the archive. This not only displays an overview of individual mailings, but also total statistics for all mailings in that archive.

1.In the detailed view for the archive, click on the Statistics tab. The system will now perform some calculations; after a short while, OpenEMM will display a table with details.
2.The information available for each mailing includes how many of the mails were actually opened, how many subscribers opted out, how many mails bounced, how many subscribers received the email and how often a clickable link in an email was actually clicked.
Fig. 3.62: For each archive, there is a statistical evaluation of mailing actions.

Fig. 3.62: For each archive, there is a statistical evaluation of mailing actions.

3.If you need more details on a particular mailing, click on its name in the Mailing column.

The drop-down list Target group is used to qualify your statistical evaluation even further. This is useful in determining how a specific target group reacted to a mailing.  The Unique recipient clicks check box is used to specify that only one click per subscriber on a trackable link will be counted for statistical purposes: a recipient may well click on links in the e-mail more than once. Check the check box and then click on OK.

This is what the column headings mean:

Mailing: Displays the name of the mailing.
Opened mails: If you want to check how many recipients opened the email, you must send the mailing in the HTML format. When creating a mailing, a so-called “tracking pixel” can be inserted into the email automatically by using the Track click rates feature (see chapter "Entering further mailing data"). This inserts a 1 x 1 pixel image into the mail when sending it. This image is stored on the OpenEMM server. As soon as the recipient opens the mail, his or her email clients tries downloading the image file which is registered by the OpenEMM server. This is a confirmation that the email was indeed opened.
Opt-outs: This figure displays how many recipients de-registered from the mailing list by clicking on the “unsubscribe” link in the mailing.
Bounces: If an email address is faulty, or if the email could not be delivered for a certain period of time, the recipient’s mail server returns an error message (bounce).
Recipients:  The total number of recipients to whom the mailing was sent.
Clicks: The number of clicks on trackable links within the mailing, i.e. how often a recipient clicked on a trackable link in the email.

If you need more details on a particular mailing, click on its name in the Mailing column. The OpenEMM will then display detailed statistics for the mailing. For details see chapter "Statistics - To gain a broad view".