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What is a traget group?

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A target group is used like the search function (see chapter "Searching for recipients") to select recipients. First, you define the search rule for that particular target group. You then save the definition under a meaningful name.

A target group does not highlight certain recipients, but is a filter consisting of user-defined search rules. As soon as you add a recipient to your database who fulfils the criteria defined for a particular target group, he is automatically added to that target group. Defining a target group does not change the database in any way.

For certain functions, the OpenEMM uses a stored target group as a recipient filter. You may, for instance, restrict recipients for a particular mailing list by using a target group. The statistical evaluation of mailings also uses target groups. There are, however, many more ways of using target groups.