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Benchmark

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How well did the mailing you sent do compared to the competition? You can see this at a glance in the Benchmark tab of the mailing statistics module. In this section, OpenEMM compares several important key indicators of the mailing (opening rate, click rate, deregistration rate and bounce rate) with the average values for this sector. OpenEMM presents each of these four key indicators as a bar chart that includes the associated percent values. The green bar represents the better result and the red bar represents the worse one.

Fig. 5.19: In the Benchmark tab, OpenEMM compares important key indicators of a mailing with average values for the sector.

Fig. 5.19: In the Benchmark tab, OpenEMM compares important key indicators of a mailing with average values for the sector.

You can change the sector being compared at any time by selecting the Sector menu and then clicking on Update. The following sectors are available:

Agencies
Communities/Clubs
Tourism
Finance
IT/Telecoms
Retail/Commerce
Manufacuring Industry
Consumer Goods
Publisher/Media
Non Profit Organizations
Education

As standard, OpenEMM shows the sector to which your account has been assigned. If you belong to another sector, Support will be happy to change this for you.

Please note:

The statistics in the Benchmark are updated on a daily basis and are available at the earliest 5 hours after delivery.
The target group and recipient selection does not influence the results.
Fig. 5.20: Select the sector to be used for comparison by means of the Sector menu.

Fig. 5.20: Select the sector to be used for comparison by means of the Sector menu.