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Introduction to the OpenEMM

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Thank you for choosing AGNITAS AG OpenEMM. The platform enables you to design, execute, manage and evaluate your e-mail marketing campaigns in a professional manner.

This manual will explain the OpenEMM, software which allows you to create customized mail shots with personalized and individual content. E-mail marketing is the keyword for successful dialog marketing campaigns on the Internet. Our software will take care of every single aspect of your mailing for you – from entering and managing recipient addresses to sending out bulk mailings, dealing with each answer individually and statistically evaluating mailing results.

The  OpenEMM is a web-based campaign management system. The use of the latest technologies permits the database-controlled delivery of personalized and individual, i.e. customized, bulk e-mails for winning and retaining customers.

Using the OpenEMM you can define newsletter templates so that you only need insert the actual text for each mailing. The OpenEMM automatically merges this text into the template and produces the HTML newsletter ready for delivery.

The statistics module of the OpenEMM permits real-time access to the important data, such as the number of opened HTML e-mails, the number of clicked links and the distribution of the clicks among the individual links of the mailing. The OpenEMM thus enables you to check immediately on the success of your email marketing campaigns.

Each subscriber is matched to a profile containing specific criteria which can be displayed, changed or deleted using an editor. Criteria may be set freely. You may for instance determine in individual profiles whether or not the subscriber has already responded to one of your mailings. The criteria will then be the basis for selecting specific sub-groups for the purpose of selective mailings.

Moreover, the OpenEMM is fully functional for automatic subscription by prospects or recipients who can request mailings, modify data and opt out. The interface can be integrated seamlessly into your website. It demands no programming or scripts of any sorts, while permitting the fully automatic administration of the respective mailing list.

The OpenEMM offers you the technological environment with which you can increase the response quota of your e-mails which are personalized and individualized.

We wish you every success with the OpenEMM!