Extending recipient's profiles
The prerequisite for e-mail-based dialog marketing is a freely configurable database set up according to your requirements and containing up-to-date recipient data. A database contains entries describing customer profiles. Usually, a recipient’s entry consists of the properties last name, first name, gender and email address. Customers’ properties are entries in fields in the Profile Database. If you want to define new characteristics for your customers in preparation for planned marketing campaigns, you need to accommodate new data in the database and create new fields to do so. You may want to define fields for shoe size, favorite color or special interests.