Statistics - To gain a broad view > Recipient statistics

Recipient statistics

In the Recipient statistics area, you can find out all movements of data that have occurred since the first delivery of your newsletter, as an overall inquiry. You can restrict the inquiries more precisely on the basis of previously defined Target groups or Mailing lists.

Fig. 5.13: Select the target you would like to see statistical data on.

Fig. 5.13: Select the target you would like to see statistical data on.

The selection is made in the drop-down list. After clicking on Submit, overall statistics will be displayed. Divided under two headings Recipient status and Recipient mailtype you now receive precise analyses of which statistical changes to the overall numbers your subscribers have caused since your first mailing.

Fig. 5.14: A precise overview of your mailing list subscriber data.

Fig. 5.14: A precise overview of your mailing list subscriber data.

Field

Description

Opt-outs

The total number of recipients who have opted out during the mailing period.

Bounces

The total number of all undeliverable e-mails, e.g. due to invalid addresses etc.

Active

The current total of all active newsletter recipients.

Without list

The number of recipients not bound to any mailing list.

Total

The current total of all recipients since the first mailing.

The second heading of Recipient mailtype indicates the distribution of subscribers according to the type of mailings they receive. The total number of subscribers for text, HTML and offline HTML e-mails is displayed here.