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What are templates?

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Most mailings and regular newsletters in particular always have the same structure. There are sub-headings, delimiters, closing remarks, contact details, links for unsubscribing etc. If you were to create all these components all over again for each new mailing, this will mean duplicate work, lost time and renewed error sources. The OpenEMM helps you to reduce work to a minimum. Templates are the whole secret. You define a framework and only add up-to-date content to your mailing.

The template contains the fixed mailing components as well as placeholders for up-to-date text. Up-to-date text is created as a text module, just like for any mailing (see chapter "Inserting content"). To create a new newsletter mailing, all you need to do is create a new mailing and new text modules containing up-to-date text. When sending the mailing, the OpenEMM automatically builds complete emails using templates and modules.

Templates are not rigid. AGNITAS tags allow you to configure your templates in a way that allows them to react dynamically to existing text modules. If, for instance, a newsletter does not contain the regular “surfing recommendation” text module, the template also deletes the corresponding header and delimiter. In addition, you can flexibly set whether changes to the template are to be transferred automatically to all mailings that use this template, or whether only individual mailings are updated.