Navigation:  Sites & Actions > Closed-loop marketing >

Editing recipient profile

Previous pageReturn to chapter overviewNext page

The example measures subscribers’ interest for two different topics (travel and cars). This requires two additional fields in the user profile. Every time the subscriber clicks on a topic-related link, the field content is to be incremented by 1. After a few mailings, subscribers’ interests become clearer. A recipient who only clicked on the travel link once is not nearly as interested as a subscriber with 15 clicks registered in his or her profile. You must create two Number fields with a default value of 0. Meaningful names would be INTEREST_TRAVEL and INTEREST_CARS.

1.Click on Administration in the navigation bar, then on the sub-menu Edit profile fields. The contents area will display a list of all available user-defined fields. Click on the New field tab.
2.Type Car interest into the first field behind the Field name. Under Description, describe the field in detail – not much in this case. Under Field name in DB enter Interest_Cars. The name spelling need not be case-sensitive. The OpenEMM converts everything into upper-case letters anyway. Select Numerical as the field Type. The Length field need not be changed. The system sets 22 characters as the default value. Set a Default value of 0 in the last box. This means all profiles will start with the same value.
3.Click on Save to conclude your entries and close the field.
Fig. 8.35: Create a new Number field entitled Interest_Cars.

Fig. 8.35: Create a new Number field entitled Interest_Cars.

4.The second field denoting interest in travel is created in a similar way. The Field name is Travel interest, the Field name in DB Interest_Travel, the Type Numerical and the Default value 0. Store your entries by clicking on Save.