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Creating customized mailings

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A major factor in the success of a mailing is directly addressing the recipient. For example, each recipient should receive a mail that welcomes him by name. Personalized mailings can however offer much more convenience, for example a link to where the recipient can alter his profile data, such as his email address, himself. The subject line can also be personalized in this way.

This is done via special AGNITAS tags which are simply inserted into the text module. When sending out the mailing, the OpenEMM replaces the tag by the individual, recipient-specific value. For instance,

[agnTITLE type=1]

produces the following for the recipient John Smith:

Dear Mr Smith