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Saving a new mailing

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1.To conclude your entries, click on the Save button.
2.After saving, you will see additional tabs in the upper half of the screen. You can access further settings, enter content or test your mailing prior to sending it to all recipients.
3.Mailings which you did not want to configure, or which are faulty, can simply be discarded by clicking on Delete.
Fig. 3.17: After saving, new tabs are displayed.

Fig. 3.17: After saving, new tabs are displayed.

The following table lists all entry fields and drop-down lists which are available for a new mailing.

Field

Description

Name

Defines the name of the mailing. This name subsequently appears in the contents area, supporting you to select a specific mailing by its name.

Description

Allows you to enter comments relating to the respective mailing.

Archive

Assign your mailing to a archive for easy message management. This is not a required field.

Mailing list

This option allows you to select the mailing list for the current mailing.

Target group

This box allows you to set predefined target groups.

Mailing type

This option allows you to choose between normal mailings and event or date-based mailings.

Template

This box allows you select one of your templates.

Optional parameters:

Sender email

You use this box to define which e-mail address  appears by default as the sender’s address in the final mailing. It is advisable to use an e-mail address that is readily understood such as newsroom@youraddress.com.

Sender full name/Reply-to full name

You could also replace the e-mail address by a name which the recipient will see in his or her e-mail client. The complete e-mail address will still be there in the background and be used for reply mails. The recipient will see only the full name in the sender field of his or her e-mail client.

It is possible to assign different names to the sender’s real-name address (sender’s name) and the reply-to address (answer name). In both cases the e-mail address will be identical.

Reply to email

With this field you define the standard e-mail-address for replies.

Subject

Enter text which will appear as the subject heading of the mailing in the recipient’s email client.

Format

This is where you can select to send out mailings to recipients who have specified a certain format, Text, Text and HTML and Text, HTML and Offline-HTML are the possible options.

Measure open rate

In order to be able to track how many HTML mailings were actually opened and read, a so-called “tracking pixel” is inserted into the e-mail.

Charset

There are several character sets to choose from.

Line feed after

This box is used for defining the line breaks for the text version of your mailings. By default, a break after 72 characters is set.