But the OpenEMM can do even more. If you click on the heading Total clicks (directly below the link list), you receive an overview of the distribution of the clicks according to days of the week following the mailing. You can even restrict them to predefined target groups by using the Target group drop-down list. Select a target group from the drop-down list and confirm, by clicking on OK.
Fig. 5.6: A distribution of clicks according to days of the week.
It is even possible to select to evaluate the click rate according to the hour of the day. All you need to do is to click on the date of the selected day of the week. This evaluation can also be restricted to certain target groups.
Fig. 5.7: A distribution of clicks by hour.
By clicking on Back you can return to the previous screen.
In addition, click rates in your newsletters can be observed over a longer period. In the display of clicks according to the day of the week, the two arrowhead symbols to the left and the right of the date bar (in the weekly analysis) allow you to navigate to the next week or the previous week. This provides you with a convenient way of controlling the development of click rates in the weekly analysis.