Comparing mailings
If, however, you wanted to monitor the success of your mailing campaigns by comparing them over a longer period, statistical representation of individual mailings is a bit awkward. The OpenEMM of AGNITAS AG allows you to compare the success of any number of mailing campaigns in an overview. By relating various mailings, you can monitor the development of your mailing activities at a glance. Results can also be exported to be displayed and processed in common spreadsheet programs. This is how it works:
1. | Call up the overview of all mailings sent to date by clicking on the Statistics button in the navigation bar. |
2. | The Mailing (Comparison) sub-menu displays a list of all mailings sent to date. |
Fig. 5.8: Highlight mailings to be compared.
3. | On the right-hand side under Compare, there is a check box for each mailing. Tick the check boxes for all mailings you would like to compare. Then click on the Compare button. |
4. | After a little while, the OpenEMM displays a list with the column headings Recipients, Clicks, Opened, Bounces and Opt-outs. Clicking on the Back button allows you to go back and make a new selection. |
Fig. 5.9: A clear representation of statistical data.
5. | A further refinement of statistical monitoring is the selection by target groups. All you need to do is to select an entry in the Target group drop-down list and to click on OK for confirmation. |
Fig. 5.10: Refine your statistical analysis by selecting target groups.