IP overview
The purpose of IP overview is to determine which IP addresses recipients used to subscribe to a mailing list. OpenEMM shows the 20 top-ranking IP addresses. This statistical feature is meant to prevent fraud. There are lottery agencies who will register their paying members with all lotteries, raffles and promotions they can find. Since the members are not really interested in the promotion in question, such email data is worthless.
Some agencies even use fraudulent email addresses; mails sent to such addresses will never be read. It is relatively easy to create an email domain so that the email address itself is no indicator for a scam. However, the agency usually has an IP address. If this IP address suddenly appears in the top 20 statistics, this could indicate fraud.
The IP address shows the recipient’s IP address. In the Recipients column, the system lists how many subscribers used that address to register. Various drop-down lists can be used to narrow down the statistical base:
Fig. 5.12: IP statistics show which IP addresses recipients used to register in your database.
1. | The Target group drop-down list selects members of your target group. |
2. | The Mailing list drop-down list selects only subscribers of a particular mailing list for statistical evaluation. Both selection criteria can be combined. |
3. | To finish, OpenEMM will recalculate all statistical data after clicking on the OK button. |