Recipients - Managing customer data > More than just e-mail addresses

More than just e-mail addresses

For sending out newsletters, you need recipients’ e-mail addresses. In a newly created database there is one record per recipient.

The default setting for the OpenEMM is that for each recipient, email address, first name, last name and greeting or title (Mr., Dr.,) are saved in the database. This is the required information for creating customized newsletters where subscribers are addressed personally. The database also saves which mailing lists a recipient has subscribed to. Several other fields are for internal use only, containing the required type of mailing (text, HTML etc. view chapter "Forms - Recipient management") and other management information. All data about a recipient constitute his or her profile.

Management of all recipient profiles is done via the relevant sub-menu in the navigation bar. Please note that the OpenEMM has only one database for managing all your recipients. This means that it is very easy to send several different newsletters to one recipient.

Please note: All field names will be converted in lower case by MySQL. Even if you name fields in upper case, they will be converted automatically to lower case. To use database fields, they have to be quoted in lower case, e.g. email instead of EMAIL.