Create trackable and non-trackable links
In the OpenEMM you have the option of defining prior to sending out the mailing which links you would like to track and which you do not. For the link in our example you will de-activate the tracking function.
1. | Click on the tab Trackable links. In the URL column, an overview is displayed of all links that are available in your text modules. |
2. | To process a link, click on the relevant URL text or the Edit symbol at the end of the line. |
3. | The entry dialog for trackable links displays the selected link at the top. Underneath, there is a Description field. Here, you can insert a short text describing your link. The mailing recipient cannot see that description. In the statistical evaluation, the OpenEMM does, however, display the description. This simplifies evaluation where long URLs are involved. If there is no description for a trackable link, the title used in the HTML content is displayed in the column description on the overview page. |
Fig. 3.31: This entry dialog sets the mail formats for which the link is trackable.
4. | The Trackable drop-down list sets the mail formats for which the link is converted into a trackable “rdir” link. Please note: The setting only HTML version means that the link is no longer trackable on the text version, making it useless for statistics. This option should therefore only be used if a certain link must appear within the mailing, for instance the company mail address (www.yourcompany.com). If you have selected Not trackable, it is not possible to assign an action to the link for technical reasons, and therefore this choice is deactivated. |
5. | If you want to change the status Trackable of all links at the same time you can do this in the Edit links collectively section in the Trackable area. Choose the correct status in the drop-down list and save your changes. |
6. | For our example, the Action drop-down lists are irrelevant. More Details about these features can be found in chapter "Maintain recipient's profile with actions". |
7. | By clicking on the Save button, the changed link settings are stored in the system. The mailing subscriber will see the meaningful link http://www.shoeshop.org/sandals.html. |
In addition to the detail settings for each individual trackable link, in the lower window area of the Trackable links list you can make settings that apply to all trackable links in the mailing.
Fig. 3.32: Changes for trackable links can also be set globally for all links.
• | You can show an overview of all shared link extensions by removing the tick next to Keep link extension unchanged. You can use this function to set up link extensions that are intended to be valid for all trackable links. |
• | Trackable: This option has the same function as described in the example above. The Trackable drop-down list determines in which mail format the link is converted into a trackable rdir link. The setting Not trackable makes none of the links in the mailing trackable. Setting Only text version makes the trackable links non-trackable in the HTML version, and conversely, links with the setting Only HTML version in the text version are not trackable. If the links in your mailing should be trackable whatever the version, select the fourth option Text and HTML version. |
• | Default action: This option determines whether OpenEMM executes one or more standardized actions for each trackable link in your mailing. In this way, for example, the recipient profile can be modified such that you can immediately read out what person opened which mailing or clicked on the trackable links contained in the mailing. Please note that the parameters for a standard action only work with trackable links. OpenEMM offers three settings possibilities for standard actions: Default action links all trackable links to a specific action. The action can be individually changed per link. You can read more about actions in the chapter "Maintain recipient's profile with actions". Default open action: The action defined here is executed when the recipient opens the mailing. Default click action: If the recipient clicks on a trackable link in the mailing, the action defined here is executed. |