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Entering further mailing data

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There is a total of nine entry fields and drop-down lists where you may specify details for your mailing: Subject, Sender email, Sender full name, Reply-to email, Reply-to full name, Charset, Line feed after, Format and Measure open rate.

The Subject field takes the reference that will appear in the recipient’s email heading. The success of a mailing depends to a large extent on the wording of this subject heading. Most e-mail clients only display the subject, and many recipients decide on the strength of that heading whether to open the mail or delete it unread.
Please note: It is possible to create individual subject headings using AGNITAS tags. For details see chapter "Creating customized mailings".
The Sender email is the sender address of your newsletter. You should therefore always enter a meaningful address such as newsroom@yourcompany.com, which exists in reality.
The Reply-to email is the address for replies when the recipient clicks on "Answer" in his email program. You should therefore always enter a meaningful address such as newsletter-editorial@yourcompany.com , which exists in reality.
It is possible to assign different names to the sender’s real-name address (sender’s name) and the reply-to address (answer name). The actual email address behind the names remains the same, they are just differentiated by the name displayed. The different names may be entered into the template into the Sender’s name and Reply-to Name respectively. If you enter only one name, e.g. into the Sender’s name field, it will be used as the Reply-to Name.
The drop-down list Line feed after is provided as an option for the Text version of your mailing. Unlike HTML mailings, where line breaks are performed automatically, these have to be specified directly for text mailings. The default setting is a line break after 72 characters; you need not change this.
The Charset drop-down list sets the character encoding within the email. The default value ISO 8859-1 is suitable for all Western European languages. You need only select a different character set if you want to use other languages, like Greek or Japanese.
The Format drop-down list selects the mail format. Text, Text and HTML and Text, HTML and Offline-HTML are the possible options. For our example, set Text.
Explanation of Measure open rate: In order to be able to track how many HTML mailings were actually opened and read, a so-called “tracking pixel” is inserted into the email. Whenever the newsletter is opened, the server loads the pixel and thereby registers a click.
In order to make absolutely sure that this important detail will not be forgotten, the software allows for automatic pixel insertion. You select whether page clicks should be counted and how. The tracking pixel will then be integrated automatically, either at the beginning or at the end of the email message according to your selection.
Insert at the beginning: The server registers a click as soon as the email is opened. Even when the recipient closes or deletes the message immediately after having opened it and before all images were completely downloaded, a click would have been registered.
Insert at the end: The server registers a click as soon as the e-mail including all images was completely downloaded. This is the conservative method. It returns slightly lower figures than a click track at the beginning of the email.
It is also possible to insert a tracking pixel by hand using AGNITAS tags (which are explained in the appendix to this manual).